TowUp Cookie Policy

This Cookie Policy explains how TowUp ("we", "us", or "our") uses cookies and similar technologies to recognize you when you visit our platform. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

This Cookie Policy should be read together with our Privacy Policy and Terms of Service.

This policy applies to all users within the United States. TowUp services are only available to users located within the United States.

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, TowUp) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites.

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our platform to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our platform. Third parties serve cookies through our platform for advertising, analytics, and other purposes.

The specific types of first and third-party cookies served through our platform and the purposes they perform are described below.

We use specific cookies including, but not limited to:

• Authentication cookies to identify you when you log in to our platform
• Session state cookies to collect information about how you use the platform, which pages you visit, and session duration
• Amplitude cookies to collect information about your browsing behavior and measure the performance of our platform
• Preference cookies to remember your settings and preferences

By using our platform, you consent to the use of cookies described in this policy. We implement essential cookies necessary for the platform's operation, as well as analytics cookies to help us improve our service.

We use these cookies to provide you with the best user experience and to understand how users interact with our platform.

Please note that essential cookies will be placed on your device as they are necessary for the functioning of our platform. Analytics cookies help us understand how our platform is used.

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by following the instructions below:

Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our platform though your access to some functionality and areas may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information.

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Specific Cookie Opt-Out: For performance/analytics cookies, we use providers such as Google Analytics. To opt out of Google Analytics tracking, you can use the Google Analytics Opt-out Browser Add-on.

Mobile Device Controls: Most mobile devices provide options in settings to limit ad tracking. These can typically be found in the "Settings" section of your device under "Privacy" or "Ads."

Industry Opt-Out Tools: You can also opt out of some third-party cookies through the Network Advertising Initiative's Opt-Out Tool (https://optout.networkadvertising.org/) and the Digital Advertising Alliance's WebChoices Tool (https://optout.aboutads.info/).

Do Not Track: Some Internet browsers have a 'Do Not Track' feature that sends signals to websites you visit. As there is not yet a common understanding of how to interpret Do Not Track signals, our platform does not currently respond to such signals.

The data collected via cookies will be retained for different periods depending on the type of cookie:

• Session cookies expire when you close your browser
• Persistent cookies have expiration dates set by the cookie provider (ranging from hours to years)
• Analytics data is retained according to our data retention policy, generally for up to 26 months

When a cookie expires, the data collected by that cookie is no longer accessible.

We are committed to ensuring our platform is accessible to all users, including those with disabilities. Our cookie consent mechanisms and controls are designed to be accessible and compliant with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA.

If you experience any accessibility issues with our cookie controls or need assistance managing your cookie preferences, please contact us at support@gettowup.com.

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, our business operations, or for other reasons. Any changes will be posted on this page with an updated "Last Updated" date and version number. We encourage you to periodically review this page to stay informed about our use of cookies.

For significant changes to this policy, we will notify you by placing a prominent notice on our platform or by sending you a notification.

Our platform may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their cookie policies. When you leave our platform, we encourage you to read the privacy and cookie policy of every website you visit.

Under the California Consumer Privacy Act (CCPA), California residents have certain rights regarding the collection and use of their personal information. The information collected through cookies may be considered "personal information" under the CCPA.

California residents have the right to:

• Know what personal information is collected about them
• Know whether their personal information is sold or disclosed and to whom
• Opt-out of the sale of their personal information
• Access their personal information
• Request deletion of their personal information

To exercise these rights, please refer to our Privacy Policy

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Email: support@gettowup.com